Tourism industry
Tourism industry
Tourist receipts in 2007 totaled US$7.55 billion. Tourism is the second largest foreign exchange earner in Morocco, after the phosphate industry. The Moroccan government is heavily investing in tourism development. A new tourism strategy called Vision 2010 was developed after the accession of King Mohammed VI in 1999. The government has targeted that Morocco will have 10 million visitors by 2010, with the hope that tourism will then have risen to 20% of GDP. A large government sponsored marketing campaigns to attract tourists advertised Morocco as a cheap and exotic, yet safe, place for European tourists.
Morocco's relatively high amount of tourists has been aided by its location, tourist attractions, and relatively low price. Cruise ships visit the ports of Casablanca and Tangier. Morocco is close to Europe and attracts visitors to its beaches. Because of its proximity to Spain, tourists in southern Spain's coastal areas take one- to three-day trips to Morocco. Air services between Morocco and Algeria have been established, many Algerians have gone to Morocco to shop and visit family and friends. Morocco is relatively inexpensive because of the devaluation of the dirham and the increase of hotel prices in Spain. Morocco has an excellent road and rail infrastructure that links the major cities and tourist destinations with ports and cities with international airports. Low-cost airlines offer cheap flights to the country.
